Joy Wing Mau and BHG Team Up To Promote South African Apples and Pears

On Aug. 16, Joy Wing Mau Group, in collaboration with Hortgro Pome, the organization representing South Africa’s apple and pear growers, hosted a promotional event at a BHG store in Beijing showcasing premium South African apples and pears to Chinese consumers. BHG, short for Beijing Hualian Group, is a well-known premium supermarket chain offering high-quality global products and currently operates dozens of stores across Beijing.

The event was attended by Molatelo Enos Mamadi, agricultural counselor at the South African Embassy in China; Yang Xin, procurement manager at BHG; Liu Yu, the store manager; and Hu Meibo, product director at Joy Wing Mau Group. Jacques du Preez, general manager for trade and markets at Hortgro Pome, also sent a congratulatory video.

Blessed with abundant sunshine, fertile soil and over a century of cultivation history, South Africa produces a wide variety of delicious fruits and has become a key supplier of apples and pears to China. Last year, 16,375 metric tons of South African apples and pears entered the Chinese market, and this year, they are set to once again enrich dining tables across the country.

At the promotional event, South African Fuji apples and Forelle pears captivated consumers with their unique flavors. Fuji apples are fragrant, crisp and sweet with a refreshing hint of tang, delivering a rich and satisfying taste experience. Their small and convenient size makes them especially popular. Forelle pears, bathed in South Africa’s abundant sunshine, feature a natural red blush that catches the eye. When fully ripened, they offer a fine, juicy and nearly seedless texture that is sweet and smooth, making them a favorite for all ages.

The event came alive with violin performances and interactive prize draws, creating a lively and engaging atmosphere. Guests sampled fresh South African apples and pears, praising their distinctive flavors and premium quality: “The Fuji apples are crisp and refreshing, with just the right hint of acidity,” “South African fruits taste as great as ever. I’ll definitely buy again,” and “The Forelle pears are beautiful and perfect for baby food. I can’t wait to take some home.” The promotion concluded on a cheerful note, marking a promising start to the new season of South African apples and pears.

Looking ahead, Joy Wing Mau Group will continue to connect Chinese consumers with premium South African fruits. Through diverse marketing initiatives, the company aims to strengthen the presence of South African fruits in China and deliver their fresh, vibrant flavors to households across the country.

Images: Joy Wing Mau Group

This article was translated from Chinese. Read the original article.