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[Press Release] Chile to Donate Fresh Fruit to ChinaASOEX announces its intention to donate fresh fruit to Chinese healthcare workers and encourage fruit consumption as part of a healthy diet. February 06, 2020
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Produce Report
[Press Release] Zespri Reveals Bold New Brand IdentityZespri unveils a new look for its kiwifruit branding. February 06, 2020
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Produce Report
Growing Demand for New and Exotic Fruits in the USProduce Report met with representatives of California-based Melissa’s Produce to discuss America’s increasing appetite for new and exotic fruits. February 05, 2020
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Phil K
Cherries from Chile Join Ele.me New Year PromotionOn January 16, just on the eve of the lunar New Year, the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) teamed up with food delivery service Ele.me to hold the Harvest Your Red Moment and Deliver Happiness Together 2020 Chilean Cherry x Eleme Spring Shopping Festival Launch Ceremony. January 21, 2020
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Produce Report
Yonghui Superstores Added 205 New Stores in 2019, More Growth ExpectedChinese supermarket Yonghui Superstores exhibited tremendous growth in 2019, which is forecast to continue into 2020. January 17, 2020
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Phil K
Chilean Blueberry Committee Hosts Launch Event at Wholesale MarketThe Chilean Blueberry Committee held a launch event in Zhejiang province to promote Chile’s blueberries in the Chinese market. January 16, 2020
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Phil K
108 Strawberries Sell for $13,700 at Japanese AuctionIt is said that the Japanese eat with their eyes. This perception was aptly demonstrated last month when, at an auction in Osaka, 108 strawberries displayed in three luxuriously golden cases sold for 1.5 million yen ($13,700). January 13, 2020
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Jing Zang
ASOEX, Pinduoduo Join Hands for Chinese New Year Cherry PromotionThe Chilean Fruit Exporters Association (ASOEX) has starting this month partnered with China’s Pinduoduo e-commerce platform to promote Chilean cherries during Pinduoduo’s Chinese New Year Shopping Festival. January 13, 2020
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Produce Report

Ignacio Caballero, global marketing director for ASOEX, presents a gift of Chile’s renowned cherries to Pinduoduo co-founder Dong Zao at the launch ceremony for the 2020 Chinese New Year Shopping Festival cooperation, held jointly by ASOEX and Pinduoduo. Photo: Liu Xing.

Chilean Blueberry Season in China Kicks Off with Element Fresh Co-PromotionWith China just having finished celebrating the winter solstice, Christmas right around the corner, and Lunar New Year coming up on Jan. 25, the country is entering its peak sales season for fresh fruit imported from the Southern Hemisphere. December 24, 2019
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Dan Siekman
Exclusive: Inside the 2019/20 Cherries from Chile Promotional CampaignProduce Report WeChat Lecture: ASOEX’s Charif Christian Carvajal discusses this year’s promotional campaign for Cherries from Chile. December 24, 2019
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Andrew

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