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Dan Siekman

226 Articles
A New High for Chinese Consumer Blueberry Awareness Amid ASOEX Campaign

The awareness rate of blueberries among Chinese consumers recently hit 71%, with overall Chilean blueberry exports up in 2020/21 despite exports to China dropping significantly.

March 11, 2021
Dan Siekman
China’s Imports of Chilean Sugar Plums Due To Rise Modestly in 2020/21

The news came amidst expectations of a decline in global exports of other Chilean stone fruits this season due to storms in early February that damaged crops.

March 02, 2021
Dan Siekman
Online Lecture To Introduce 2021 Chilean Stone Fruit Season in China

On Wednesday, Feb. 24, at 3 p.m. China time, representatives of ASOEX will deliver a WeChat lecture providing an overview of the 2021 marketing season in China for Chilean nectarines, plums and sugar plums.

February 22, 2021
Dan Siekman
Cherries From Chile Pop-up Experience Targets Post-CNY Consumption

The Yangchenghu Service Area, which has become something of an internet sensation in China, recently hosted a Cherries from Chile experience featuring cherry-themed games, product samples and refreshments.

February 22, 2021
Dan Siekman
Cherries From Chile Launches Localized Ads Within China

This is the first time that Cherries from Chile advertisements have been developed specifically for regions within China.

February 18, 2021
Dan Siekman
Final CNY Cherry Gifting Push Underway: Feb. 10 Update

Efforts in recent days are encouraging people to give the gift of cherries in and around the Spring Festival holiday.

February 10, 2021
Dan Siekman
Promotions Aim To Sustain Cherry Consumption During CNY: Feb. 9 Update

With fewer people traveling for the Spring Festival holiday, 2021 presents a greater opportunity for at-home cherry consumption in China’s big cities.

February 09, 2021
Dan Siekman
A Special Message From Jiro Wang, Plus Cherries Storm TikTok: Feb. 8 Update

Superstar celebrity Jiro Wang appeared on the Cherries from Chile official Weibo account today to remind everybody that cherries are both nutritious and romantic!

February 08, 2021
Dan Siekman
Millions View Tencent Broadcast on Cherry Nutrition: Feb. 7 Update

Tencent’s live broadcast today on a diverse range of cherry-related topics was viewed by more than 3 million people.

February 07, 2021
Dan Siekman
Videos Highlight Confidence in Cherry Sales: Feb. 6 Update

A wide range of online and offline promotions and other communications efforts are ongoing across China.

February 06, 2021
Dan Siekman

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