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Dan Siekman

214 Articles
Cherries From Chile Events Coming to Wholesale Fruit Markets Across China

With 14 events at seven different fruit wholesale markets around China, this year’s Cherries from Chile promotional campaign is one of the most extensive yet.

January 05, 2022
Dan Siekman
Inside the $5.9 Million Cherries From Chile Promo Campaign in China

This year’s Cherries from Chile promotional campaign will revolve around the taglines of “Enjoy the Red Moment” and “Treat Everyday to a Red Moment.”

December 13, 2021
Dan Siekman

The creative materials for the 2021/22 Chilean cherry season emphasize safety, enjoyment with family and personal indulgence.

Official Projections: Chilean Cherry Exports To Rise in 2021/22

Chilean cherry exports in the 2021/22 season are expected to hit 387,268 tons, a year-on-year increase of 9.8%, according to official projections from ASOEX.

November 14, 2021
Dan Siekman
Australian Fruit Exports to China Drop 35% Led by Grapes, Citrus

Australia’s fruit exports to China fell in 2020/21 for the first time since 2009/10 as trade tensions between the two countries continued to build.

October 21, 2021
Dan Siekman
Banner Year in China for South African Apples, YOY Exports Nearly Double

Through week 33, South Africa’s exports of apples to China for the 2021 season stood at just over 10,000 tons, a 93% year-on-year increase.

September 08, 2021
Dan Siekman
Chilean Citrus on Track for Strong Export Season Globally and to China

With this year’s Chilean citrus season at approximately its midpoint, total exports to the world are forecast to grow by a respectable 6.25% in 2021.

August 05, 2021
Dan Siekman
USHBC and Pagoda Celebrate Arrival of Fresh US Blueberries in China

On July 23, the U.S. Highbush Blueberry Council and Pagoda teamed up in Shenzhen to celebrate the first ever official promotion of fresh U.S. blueberries in China.

July 23, 2021
Dan Siekman
Pagoda and Hortgro Stage South African Apple Retail Promotions in China

On July 4, industry association Hortgro Pome and fruit retailer Pagoda teamed up to hold a tasting event for Pagoda’s Newton brand of South African Fuji apples.

July 07, 2021
Dan Siekman
US Industry Taking Action on Fresh Blueberry Retail and Promotion in China

On June 17, the U.S. Highbush Blueberry Council kicked off its inaugural China campaign with a webinar and virtual meet-and-greet between U.S. blueberry growers/exporters and Chinese retailers. Despite the high tariff, both sides are optimistic.

June 28, 2021
Dan Siekman
Fruit Day and Hortgro Partner To Promote South African Apples in China

If current trends hold, 2021 is shaping up to be a record season for South Africa’s apple exports to China. Through week 21, the cumulative export volume was more than double that at the same point last season.

June 14, 2021
Dan Siekman

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