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Yidu Wins JD.com Gold Medal for Cherries

December 17, 2020

Yidu receives the sole gold medal in the cherry category

On Dec. 10, the annual JD.com Gold List award ceremony was held in Beijing, where they announced the top 100 award winning products. There, Yidu Group received the sole gold medal in the cherry category for their imported cherries from Chile.

The JD.com Gold List is JD.com’s authoritative list and is the highest honor that they award to goods on their platform. JD.com’s most prestigious list is based on five main data points — sales, growth, customer reviews, brand power and popularity — and is drawn from a pool of over 100 million goods on their site. Among the ceremony’s invitees are industry quality inspection organizations as well as major and independently operated news media outlets. The panel of judges, which is made up of key opinion leaders from industry verticals, selects the prize-winning products on behalf of consumers and the market with authority, professionalism and fairness. Yidu’s JDME Chilean cherries sold 40,000 units in 30 days, with customer satisfaction averaging over 99.1%, allowing them to rise above the rest to make the JD.com Gold List.

Strict selection of production locations ensures the quality of each cherry

JD.com first entered the field of fresh produce in 2016 by establishing a vertical produce supply chain. They deal in high quality produce on both a domestic and global scale. After a strict screening process, JD.com selected Yidu from among several produce suppliers to become their partner.

Founded in 1988, Yidu is China’s leading manager and service provider for the fresh food supply chain. They were also the first company in China to import cherries. Yidu’s overseas branches and dedicated domestic product teams go to local orchards to work together with growers to carry out strict quality control at the source. Thanks to Yidu’s thorough understanding of both upstream and downstream market conditions, they have been helping orchard operators and suppliers maximize the value of their goods for many years, and in doing so have been able to establish long-term partnerships with local premium orchards.

Satisfying the needs of consumer groups

Yidu Group currently has branches in multiple countries around the world and deals primarily in fruit and meat products. Brands under the Yidu label include Yidu, Truenjoy and CHICHI. Their products are sold through various outlets — from wholesale markets, supermarkets and franchises to online e-commerce sites and new retail platforms — to satisfy the needs of different consumer groups.

This year, owing to the impact of the global COVID-19 pandemic, Yidu has placed even greater emphasis on safety and is strictly complying with national requirements for disease prevention. From air shipment to ocean shipment, they are doing their utmost to help Chilean orchard operators and suppliers resolve sales issues and are applying their years of experience to providing Chinese consumers with premium, safe cherries.

Total cold chain logistics coverage and China’s leading fresh produce supply chain service provider

Yidu has achieved their goal of establishing a domestic cold chain produce logistics network using major ports around the country. The current layout includes Dalian and Shenyang ports (covering the Northeast), Zhengzhou Airport Distribution Center (Central China) and Guangzhou Distribution Center (South). Using large-scale, comprehensive distribution centers with access to both seaports and airports, Yidu is gradually creating a nationwide cold chain logistics network with a view to becoming China’s leading service provider for fresh food products.

Images: Yidu Group

This article was translated from Chinese. Read the original article.

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