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New Zealand’s Ambassador to China Leads Delegation to Joy Wing Mau

April 01, 2024

Cooperation between China and New Zealand has laid a solid foundation for the further development of the fruit sectors of both countries. On March 27, Grahame Morton, New Zealand’s ambassador to China, led a delegation to Joy Wing Mau Fruit Technologies Group, where they were warmly welcomed by Jason Zhang, the group’s chairman and CEO.

As a pioneering enterprise driving the development of the fruit trade between China and New Zealand, Joy Wing Mau was the first fruit company visited by Ambassador Morton during his official visit to Shenzhen. Ambassador Morton acknowledged Joy Wing Mau’s efforts in deepening the cooperation between the two countries over the past 20 years, which have injected new impetus into the company’s further development.

Ambassador Morton’s initial stop was Joy Wing Mau’s Binhai Distribution Center, the first fully automated and intelligent cold storage facility in Asia. The center’s cutting-edge digitalization reportedly left a profound impression on the ambassador, who expressed his endorsement of the company’s robust growth.

Zhang emphasized that New Zealand is the company’s most important fruit-sourcing country. Both parties have consistently upheld their shared values and principles of sustainable development in their collaboration. Through a steadfast commitment to global expansion, Joy Wing Mau endeavors to advance the presence of New Zealand’s fruit on the Chinese market while helping to protect the corresponding intellectual property rights.

Grahame Morton, New Zealand’s ambassador to China, presents a traditional koru, symbolizing new life, growth, strength and peace, to Jason Zhang, chairman and CEO of Joy Wing Mau.

As one of China’s premier fruit companies, Joy Wing Mau has been a pioneer in fostering trade cooperation between China and New Zealand for over 20 years. Leveraging its expertise in marketing channels, brand influence and supply chain management, the company has established long-term strategic partnerships with prominent fruit companies from New Zealand such as Zespri and Rockit. Through these collaborations, Joy Wing Mau has introduced high-quality fruit and innovative planting technologies into China, thereby generating profits for farmers in New Zealand.

This year marks the 10th anniversary of the establishment of the comprehensive strategic partnership between China and New Zealand. Joy Wing Mau is dedicated to strengthening its cooperation with New Zealand’s fruit companies, with the aim of playing a pivotal role in advancing the bilateral trade and economic relations between the two countries.

Images: Joy Wing Mau Fruit Technologies Group

This article was translated from Chinese. Read the original article.


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