You are here

Back to top

USHBC To Exhibit at Asia Fruit Logistica 2023

August 31, 2023

The 2023 blueberry season in the United States is now reaching its conclusion, while fresh blueberries from western parts of the country are still finding their way to diverse overseas markets. This year’s Asia Fruit Logistica is poised to make its return to Hong Kong’s AsiaWorld-Expo on Sept. 6–8. Representatives from the U.S. Highbush Blueberry Council will present this season’s freshly harvested blueberries at the exhibition while unveiling the latest developments within the U.S. blueberry industry to a global audience, focusing on attendees from Asia.

Amid the swift growth of the Asian blueberry market, U.S. blueberries have secured market access to Vietnam, the Philippines and China since 2019. The USHBC has reportedly identified China, India, Japan, Malaysia, the Philippines, Vietnam and South Korea, among other Asian countries, as key target markets. Notably, exports of U.S. blueberries to Asia have demonstrated an upward trend in recent years.

The United States is renowned as the birthplace of commercial highbush blueberry cultivation and is a global leader in blueberry breeding and cultivation. The U.S. blueberry season begins in March in Florida and lasts through September. During this period, the main production regions gradually shift toward the west of the country.

In August of this year, the Chinese market once again embraced Peachy Blue blueberries from the state of Oregon. This novel variety has introduced a new taste experience to Chinese consumers owing to its distinct peach flavor.

With Asia Fruit Logistica drawing near, the USHBC welcomes blueberry importers and distributors to visit its booth at the show. This will provide an opportunity to interact directly with council representatives, gain insights into the latest market trends for U.S. blueberries in Asia and China, and acquire more information about available products and services.


Event: Asia Fruit Logistica

Date: Sept. 6–8

Location: AsiaWorld-Expo, Hong Kong

USHBC booth location: Hall 3, Stand 3C31

Note from USHBC: Parties interested in importing or retailing fresh U.S. blueberries, gaining first-hand information, or wishing to pre-schedule a meeting with council representatives and blueberry exporters are welcome to send a mail to to arrange a time.


Date and time: Sept. 7, 3 p.m. to 5 p.m.

Location: Hall 3, Stand 3C31, AsiaWorld-Expo, Hong Kong

Parties interested in fresh U.S. blueberries are welcome to join the cocktail reception organized by USHBC free of charge. No registration or appointment is required for the event. Please save the invitation letter below and present it for free admission.

Images: USHBC

This article was translated from Chinese. Read the original article.


Add new comment

2 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.