Pagoda Revamps First Ever Store To Drive New Growth Opportunities

On July 18, Shenzhen Pagoda Industrial (Group) Corporation Limited reopened its newly renovated Fuhua store in the Futian district of Shenzhen. The store holds special significance as Pagoda’s first ever outlet and was originally opened on July 18, 2002.

Following the renovation, the Fuhua store has been repositioned as an innovative comprehensive flagship store. The store features dedicated sections for fresh fruit, bakery products, beverages, freshly made drinks and fresh-cut light meals. Beyond fresh fruit offerings, it also provides a wider range of products, including fruit-based coffee, freshly squeezed juices, baked goods and tea snacks.

On the day of the reopening, the store delivered impressive sales results. With a first-day sales target of 100,000 Chinese yuan ($14,800), it achieved actual sales of 132,000 yuan ($19,500), exceeding the target by 32%. Fresh fruit was a standout category, with kiwifruit sales reaching 262.7% of the target and peaches and apricots reaching 169.5%. The freshly made product category also recorded strong growth, with fresh-cut fruit achieving 259.6% of its target and freshly made juices reaching 173.9%.

Despite the strong performance of the newly renovated Fuhua store, Pagoda has faced significant challenges in recent years amid a more competitive retail environment and shifting consumer demand. As one of China’s largest fruit retailers, the company reported a loss attributable to shareholders of between 350 million yuan ($51.7 million) and 400 million yuan ($59.1 million) for fiscal year 2024, a sharp reversal from the profit of 362 million yuan ($53.5 million) recorded in fiscal year 2023.

In fiscal year 2025, Pagoda reported revenue of 8.17 billion yuan ($1.21 billion), representing a 20.4% year-on-year decline. The company’s loss attributable to owners narrowed to 317 million yuan ($46.8 million), down 17.8% from the previous year. Meanwhile, the number of franchised stores decreased to 4,460 in 2025 from 5,116 a year earlier, representing a year-on-year decline of 12.8%.

Fruit and other food products remained Pagoda’s core business, accounting for more than 98% of the company’s revenue. The remaining revenue was generated from franchise fees, franchise-related services, membership fees and other sources.

The company’s latest store renovation initiatives, including the Fuhua store upgrade, reflect its efforts to enhance the in-store experience and explore new growth opportunities beyond traditional fruit retail.

Image: Shenzhen Pagoda Industrial (Group) Corporation Limited

This article was translated from Chinese. Read the original article.