Newton Apples From South Africa Captivate Pagoda’s Customers

From June 20 to 21, Pagoda, China’s largest fruit shop chain, partnered with South African apple and pear industry association Hortgro Pome to host a promotional event for Newton apples (牛顿小苹果) at a Pagoda store in Qionghai, Hainan province.

During the event, Newton apples, Pagoda’s brand of premium Fuji apples from South Africa, captivated parents and children alike with their sweet and juicy taste. Visitors could not only learn tips about South African apples and enjoy fresh samples but also participate in engaging activities like tossing apple-themed sandbags and coloring cards to win special souvenirs.

Pagoda’s specially designed packaging for Newton apples adds a unique touch. The portable, charming apple buckets and elegant apple bouquets make these South African apples even more appealing to consumers. From June 19 to 23, Pagoda also introduced themed stores for Newton apples in various cities, including Shenzhen, Shantou, Shanghai, Chengdu, Nanning, Changsha and Hefei, offering consumers beautifully crafted Newton apple-themed gifts. Additionally, Pagoda collaborated with popular internet influencers and bloggers to share simple and delicious apple recipes on social media platforms, inspiring even more consumers to incorporate South African apples into their culinary creations.

Newton apples are grown in valleys in South Africa, which offer ideal conditions with abundant sunshine and significant temperature variations between day and night. These favorable conditions, along with old fruit-bearing trees, produce apples featuring exceptional sweetness and robust flavor. The apples are grown without bags or wax, ensuring both food safety and nutritional value.

Although their appearance may be unassuming, Newton apples are distinguished by their rich, sweet flavor and crisp texture. Another notable advantage is their size — compared with domestic Fuji apples, South African Fuji apples are smaller, making them a perfect snack for both children and adults.

Pagoda began selling South African apples in 2018 and officially launched the signature Newton apple brand in 2019. The name “Newton” is not only easy to remember but also pays homage to the scientist Isaac Newton, symbolizing innovation and positive significance.

Over the past seven years, Newton apples have garnered widespread praise and affection from consumers. According to a representative from Pagoda, the company has further elevated its standards this year, emphasizing fruit color, size, shape and quality consistency. To meet growing consumer demand, Pagoda plans to purchase approximately 2,000 metric tons of Newton apples this year.

Images: Pagoda

This article was translated from Chinese. Read the original article.