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Fruit Logistica presents healthy variety on the Convenience and Organic Routes

January 18, 2019
Consumer demand for convenience and organic foods has steadily risen over the past years. At this year’s FRUIT LOGISTICA, countless exhibitors from both segments will be presenting their products along the Convenience and Organic Routes. Buyers, trade visitors and other interested parties can compile individual routes from the pool of participating exhibitors, thereby preparing their trade fair visit in the most effective way.

“With the Convenience and Organic Routes, FRUIT LOGISTICA has created a tool that enables trade visitors to obtain a well-founded overview of what the market is offering in the fields of organic and fresh convenience products. Only certified organic exhibitors and established manufacturers of convenience products are represented along these routes”, explains Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA.

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According to a study conducted by Zion Market Research, worldwide sales of organic foods are expected to nearly triple by the year 2024, reaching a total value of $323 billion. Organic fruit and vegetables will constitute a large share of this increase. The same applies to the fresh convenience product segment, where convenience foods in general are expected to see an increase in revenues. The Asian market in particular has experienced rapid growth over the past years. China and India recorded revenues of over $20 billion. But the USA remains the global frontrunner, with revenues of over $40 billion. In Europe, the UK in particular is focused on ready-to-eat foods. But the consumption of convenience products has also increased in Germany, with revenues of $6 billion in 2018. This corresponds to a per capita consumption of over 70 kg. (Statista 2018) 
Exhibitors from these two segments can be found in the Virtual Market Place and searched using “Convenience” and “Organic” as keywords. Trade visitors can use this resource online and, based on their particular interests, even compile an individual schedule for the fair beforehand. 

FRUIT LOGISTICA exhibitors featuring convenience and/or organic products can register to participate in the Convenience and/or Organic Route through the end of January 2019. Further information is available here.



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