Cherries From Chile Events Coming to Wholesale Fruit Markets Across China

January 05, 2022

Dan Siekman

As part of its annual promotional campaign in China, the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) is for the 2021/22 season staging one of its most extensive wholesale fruit market event series yet.

This planned series of 14 events at seven different fruit wholesale markets around China will give fresh fruit traders the opportunity to interface directly with representatives from the Chilean Cherry Committee and its member cherry exporting companies. The event series is part of an overarching annual promotional campaign that provides a unified and centrally managed program to stimulate Chilean cherry consumption in China, thus benefiting the fruit industry by allowing it to sell more cherries during winter.

Livestreaming (top) and television coverage (bottom) at the Huizhan wholesale market event on Dec. 23.

On Dec. 27, the Chilean Cherry Committee kicked off a series of Monday events at Guangzhou’s Jiangnonghui market. Subsequent events at the market will be held on Jan. 10, Jan. 24, Feb. 7, Feb. 14 and Feb. 21.

Many of the events include fun games, performances and prizes.

The Chilean Cherry Committee also plans wholesale market workshops and events during January at Jiaxing market, near Shanghai, as well as markets in Qingdao, Nanchang, Chengdu and Kunming. For up-to-date information as exact dates and times are announced for each event, members of the fresh fruit trade may send a friend request to the official ASOEX WeChat account by scanning the QR code below.