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2017 Fresh Food Asia to Kick Off in May

January 20, 2017

Organized by Messe Muenchen Shanghai Co., Ltd. and taking place at the Shanghai New International Expo Center from May 17 to 19, the exhibition will provide one-stop solutions for fresh food suppliers.

Uniquely positioned in the closely watched fresh produce market, 2017 Fresh Food Asia aims to build Asia’s first whole industrial chain platform of “fresh” and “logistics” and bring together brand enterprises of fresh produce throughout the whole process.

2017 Fresh Food Asia will be held concurrently with Fresh Logistics Asia. Together they will enjoy 650+ exhibitors, 26,000+ professional visitors, and an event space of up to 40,000 square meters.

A whole range of products and services across nine sectors will be featured at 2017 Fresh Food Asia, including meat, aquatic products, frozen food, fresh fruits and vegetables, dairy products, and flowers.

Professional exhibitors and visitors from fresh e-commerce, chain stores, supermarkets, new vegetable markets, import and export food traders, dealers, retailers, hotels chains, restaurants, and more will have a platform to converge here and discover new business opportunities.

According to CBN Data’s recently published report “2017 Chinese Family Food Consumption Trend”, increasing numbers of affluent Chinese are willing to spend more and more on high quality, nutritious, and safe fresh produce. “Freshness” has become the major consumer demand for food products across various categories, including aquatic food, fruits and vegetables, and meat and poultry products.

To cater to the market, Messe Muenchen Shanghai and Produce Report have joined hands to present a special “Fruits and Vegetables” exhibition sector, in a bid to establish an exchange platform linking the whole industrial chain.

This will provide you with the following advantages:

New Biz Network

We plan to invite brand enterprises, industrial trade associations, government organizations, trade promotion agencies, fresh vegetable and fruit growers, and trade leaders from home and abroad to this platform. The countries represented will include the US, Canada, New Zealand, Australia, Chile, and Peru, which will help your business to gain global information and capital and broaden your worldwide network, opening up more potential business opportunities and building up more social relationships.

Crossover Cooperation

Have you ever been restricted by the limitations of the fruit and vegetable industry when working alone? “Crossover cooperation” brings a new element and breakthrough. At 2017 Fresh Food Asia, you will have the opportunity to work together with those in the seafood, meat, dairy, and other fresh produce categories, and be able to mingle and integrate with different categories to jointly enhance the user experience for your consumers.

Brainstorming Forum

Would you like to learn more about future visions and trends in the industry, locate the next business opportunities, and discover solutions to problems? The Third International Forum on Fruits and Vegetable Supply Chain and Direct Purchase is the right place to go to for all the answers.

We will invite expert speakers, allowing you to communicate with the industry elite, grasp current and future market trends, and learn how to solve problems.

Moreover, our one-to-one business matchmaking service will help you to find compatible future business partners, whether you’re looking for a high-end supermarket, supplier, or e-commerce owner, etc.

Cold-Chain Logistics Services

Since Chinese consumers increasingly value freshness as the main factor in fresh produce quality, a series of measures such as pre-cooling, grading, processing, packaging, and warehousing should be under serious consideration for players in the industry.

The concurrent exhibition Fresh Logistics Asia 2017 will provide you with the chance to meet top-notch cold-chain logistics service providers in Asia, who can map out tailor-made cold-chain logistics distribution strategies and solutions for your enterprise.

Effective Marketing

We will help you set up, decorate, and promote your booths. Located in the core of the exhibition area of 2017 Fresh Food Asia, your booths will enjoy increased exposure to visitors and the media.

Furthermore, on the news channel of Produce Report, which delivers original international news to more than 35,000 readers, your enterprise and its reputation will reach readers from all over China and around the world.

Moreover, the 1,000,000+ target potential visitors to the whole 2017 Fresh Food Asia, Fresh Logistics Asia, and SIAL CHINA,  80+ media partners, and 75,000+ social media followers will all help you achieve branding and marketing targets.

For more information, please contact:

Ms. Wang

Tel.: 021 65216751-107





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