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Dan Siekman

230 Articles
Promotions Aim To Sustain Cherry Consumption During CNY: Feb. 9 Update

With fewer people traveling for the Spring Festival holiday, 2021 presents a greater opportunity for at-home cherry consumption in China’s big cities.

February 09, 2021
Dan Siekman
A Special Message From Jiro Wang, Plus Cherries Storm TikTok: Feb. 8 Update

Superstar celebrity Jiro Wang appeared on the Cherries from Chile official Weibo account today to remind everybody that cherries are both nutritious and romantic!

February 08, 2021
Dan Siekman
Millions View Tencent Broadcast on Cherry Nutrition: Feb. 7 Update

Tencent’s live broadcast today on a diverse range of cherry-related topics was viewed by more than 3 million people.

February 07, 2021
Dan Siekman
Videos Highlight Confidence in Cherry Sales: Feb. 6 Update

A wide range of online and offline promotions and other communications efforts are ongoing across China.

February 06, 2021
Dan Siekman
Say ‘I Do’ to Cherries on Valentine’s Day: Feb. 5 Update

The Chilean Cherry Committee prepared and filmed the perfect romantic Valentine’s Day dinner for one lucky couple in Shanghai.

February 05, 2021
Dan Siekman
Widespread Positive TV News Coverage of Cherries: Feb. 4 Update

Over the past 10 days at least 26 television news reports focusing on the safety and positive aspects of cherries have been aired.

February 04, 2021
Dan Siekman
Greenery Launches Cherry Group Buy Promo: Feb. 3 Update

Greenery Fruit of Changsha launched a group buy promotion featuring cherries yesterday.

February 03, 2021
Dan Siekman
Chilean Cherry Digital Promotions Accelerating: Feb. 2 Update

More activities are starting to come online on digital channels to stimulate the consumption of cherries both online and offline.

February 02, 2021
Dan Siekman
Feb. 1 Chilean Cherry China Promotion Update: Offline Heating Up

As the Spring Festival holiday draws closer, many retailers are seeing more foot traffic around their cherry promotion areas.

February 01, 2021
Dan Siekman
Cherries a Vital Tool for Following Healthy Diet Guidelines

Scientists have isolated dozens of bioactive compounds from sweet cherries.

January 31, 2021
Dan Siekman

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