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Millions View Tencent Broadcast on Cherry Nutrition: Feb. 7 Update

February 07, 2021

On Feb. 7, the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) continued its efforts to promote cherry consumption and support cherry traders.

A wide range of online and offline promotions and other communications efforts are ongoing across China. Highlights for today are as follows:

“National Nutrition Class” Broadcast on Tencent Video Highlights Cherry Benefits

A livestreamed video co-produced by the China Nutrition Society and Tencent Health as part of the “National Nutrition Class” series was broadcast today at 11 a.m. The conversation covered a wide range of issues, such as cherry nutrition and health benefits, the difference between the two Chinese words for cherry (yingtao and chelizi) and ways to use cherries, and was viewed live by more than 3 million people.

Watch the full video below:

Cherries “Red” Hot on Social Media

Much of our coverage in recent days about cherries on social media has focused on TikTok China, Weibo and WeChat. But we mustn’t forget the social network Red, where user Leeeah posted about her plans for an “all-you-can-eat buffet” of her favorite fruit, fresh cherries!

God of Wealth Visits Guangzhou Wholesale Market

Caishen (the Chinese god of wealth) made an appearance on behalf of the Chilean Cherry Committee at Guangzhou Jiangnonghui market yesterday bearing gifts for the traders there. Transaction volumes were also up at the market yesterday. Coincidence? Perhaps not!

Cherry Retail Promotions Keep Heating Up

Shouyang Fruit recently announced the launch of a holiday group buy promotion featuring cherries, among many other New Year promotions currently being run for cherries by major supermarket/hypermarket chains and fruit shop chains.

The Chilean Cherry Committee also continues to run in-store activities in partnership with over 20 leading fruit retailers around China, with more than 14,000 sessions planned to be completed by the New Year and even more planned during the holiday.

Stay tuned in coming days for more details about all of the Cherries from Chile official promotional activities and cherry-related media highlights!


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