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[Press Release] Fruit Logistica Shifts Date and Adapts Concept

October 15, 2020

This content has been published as provided by its author. It has only been modified from its original version to follow Produce Report editorial guidelines and for necessary website formatting.

Berlin, Oct. 12, 2020FRUIT LOGISTICA will take place in 2021 as a Special Edition and is rescheduling to May 18–20, 2021, to host its trade show in Berlin. With the headline “Meet onsite. Connect online” the adapted concept focuses on business meetings and turnkey exhibition packages to maximize exhibitors’ flexibility and business opportunities.

“COVID-19 confronts us with challenges none of us can eliminate. So we’ve asked ourselves what do our clients need and what are the factors that we can control for them,” explains Madlen Miserius, senior product manager at FRUIT LOGISTICA. “Our approach is to enable our customers to better manage their risks and further increase their business opportunities. This is the guiding principle of FRUIT LOGISTICA SPECIAL EDITION 2021 in Berlin.”

With the event to be held in May it is more likely that a higher number of buyers from many parts of the world will be able to attend – further increasing business opportunities at FRUIT LOGISTICA SPECIAL EDITION 2021. Digital elements, including meeting functions and broadcasting of the conference program, provide additional solutions to participate and engage. The adapted concept based on turnkey exhibition packages fundamentally reduces investment and lead time for exhibitors. They can choose a package for three predefined stand sizes. Packages include the stand space, stand construction and robust internet access.

“With our adapted concept, we want to enable the global fresh fruit and vegetable industry to meet and reconnect in Berlin in 2021 in a safe environment,” Miserius comments. “While FRUIT LOGISTICA SPECIAL EDITION 2021 builds on a clearly reduced total space, it offers the opportunity for a maximum number of registered companies to showcase products onsite. The new format lowers the investment of our customers, allows time for decisions and also reduces the number of staff needed to be on their booth in Berlin. In other words, we provide a simple way to participate and give the industry much-needed opportunities to meet buyers face to face.”

The FRUIT LOGISTICA team has already informed all exhibitors, and its global network of representatives covering over 150 countries is already getting in touch directly with the exhibitors. Information regarding the participation packages and further details will be available by Oct. 23, 2020.

Image: Messe Berlin GmbH

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