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The best businesses at Fruit Logistica 2019

February 14, 2019

Over 78,000 top-class trade visitors from 135 countries – 3,200 exhibitors from 90 countries provided a complete overview of the market in the fresh fruit sector

FRUIT LOGISTICA 2019 saw an increased number of exhibitors and trade visitors, more innovation and stronger internationalisation, and thereby underpinned its status as a leading global business platform for the fruit trade.

“Our mission is to offer the best business prospects to exhibitors and trade visitors. I am delighted that FRUIT LOGISTICA has fully met the high expectations. Around 90 percent of the exhibitors and 98 percent of trade visitors evaluated the success that attending the trade fair brought for their business as positive,” says Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA.

From 6th to 8th of February, over 78,000 trade visitors from 135 countries learned about 3,200 exhibitors from 90 countries.

Countless business deals have been made 

FRUIT LOGISTICA achieved excellent results with exhibitors and trade visitors. They made use of the excellent opportunity to meet new contacts in wholesale and retail trade, with fruit and vegetable growers, and import and export companies. Nearly every other exhibitor had even made business deals during this year’s FRUIT LOGISTICA. Around 90 percent of exhibitors said they were pleased with the results that attending the trade fair brought for their business.

The key objectives of the trade visitors included making new contacts, finding new suppliers, and learning about innovations. These goals were met to a great extent. Trade visitors were especially positive in their feedback about the spectrum of goods and services on offer at FRUIT LOGISTICA 2019. Following the trade fair, 77 percent of trade visitors expect that the contacts they made with exhibitors will lead to business deals. 98 percent of trade visitors stated that attending FRUIT LOGISTICA 2019 brought positive results for their business.

Highlights from the trade fair on Friday

The FRUIT LOGISTICA Innovation Award 2019, which was awarded on the Friday of the trade fair, named winners in the gold, silver and bronze categories from the fields of fruit (“Oriental Red® – Red Kiwifruit”), machinery (Softripe® ripening technology) and packaging (top-sealable compostable, recyclable strawberry punnet). The trade visitors voted on the first to third-place winners that represent the key areas of the trade fair. FRUIT LOGISTICA also transformed into a networking hub for start-ups on Friday. This new format brought together young, innovative companies and established companies from all sectors and was met with great interest.

Another highlight was the premiere of the Global Women’s Network with participants from all continents. It underlined the importance of women in the fresh fruit sector, who exchanged experiences and discussed the objectives of future events.

The next trade fair dates 

From 29th to 31st of May, CHINA FRUIT LOGISTICA will open its doors in Shanghai. It sees itself as a procurement platform for fruit and vegetables for the demand for fresh produce within China. The market in China comprises 1.3 billion consumers and is growing rapidly. China has had its own FRUIT LOGISTICA since 2018. After its successful debut, 300 specialist buyers from all over China will be invited to the event for the first time as part of a buyer programme. 

ASIA FRUIT LOGISTICA began more than ten years ago, and today has become the most important trade fair for the fruit and vegetables sector in Asia. From 4th to 6th of September, it will provide an overview of the entire market and showcase innovations and products from more than 20 countries. In 2019, there will be two new segments; frozen fruit and vegetables and greenhouse technology. For all of those who also want to attend the trade fair in Hong Kong, the same registration deadline applies as for the CHINA FRUIT LOGISTICA: the end of February.

Save the date: FRUIT LOGISTICA 2020 in Berlin will take place from 5th to 7th of February.


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