Jing Zang

As one of the premier growers and shippers of sweet Northwest cherries, Oneonta Starr Ranch Growers moves more than 2.5 million cartons of the delicious fruit each year. In an interview, Steve Reinholt, Export Sales Manager, shared with Produce Report the company’s competitive advantages and future plans.

Varieties of cherry plums have been in China for many years and are improving their market performance each year.

Recently, a Wechat promotional article published by Fruitday drew the attention of China’s fruit industry and cherry lovers alike. The highlight of the article, a blind test based on Fruitday’s consumers showed what kind of American cherries appeals to Chinese consumers the most.

Israel identified the Chinese market as a major point of focus for its Jaffa Orri mandarin in 2017. Produce Report, to form a panoramic view of how the “mandarin king” has done in China, interviewed the fruit’s importer, retailer and distributor in China.