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Apples

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Interpoma China Congress, three days devoted to the appleA month before the third edition of Interpoma China, to be held in Shanghai from 15 to 17 April, the program for the International Congress “China and the Apple in the World” has now been finalized with contributions from Italy, Switzerland, China and New Zealand March 15, 2019
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In-Store Displays Boost Envy Apples Sales in Leadup to CNYEnvy and Jazz have already both been performing well in China in recent years, but a focused in-store promotional campaign this season yielded some pretty dramatic results for Envy. March 04, 2019
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Dan Siekman
Kissabel® Wins Over Retailers and Consumers in EuropeExcellent results for the commercial testing of red-flesh apple: subjects who tried it were intrigued by its new look and won over by its exceptional flavour February 18, 2019
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Washington Apples Receive $8.4 Million in Trade Mitigation FundsThe Washington Apple Commission will be receiving $8,457,600 through the USDA Agricultural Trade Promotion (ATP) Program funding. The ATP program, funded at $200 million, will develop and grow export markets to mitigate adverse effects of trade conflicts with foreign countries. January 31, 2019
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Interpoma China: New location Shanghai for the third editionInterpoma China: New location Shanghai for the third edition January 29, 2019
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China’s Apple Sector – Competitor or Chance?At the recent Interpoma 2018 in Italy, Prof. Yongbing Yuan of Qingdao Agricultural University discussed the Chinese apple sector and China’s role in the international apple industry January 21, 2019
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Andrew
Macfrut and Sival, Italian-French partnership in the fruit and vegetable sectorThe internationalisation process of Macfrut, the international trade fair for the fruit and vegetable sector, to be held from 8 to 10 May in Rimini (Italy), continues: this time, the protagonist is France. In fact, the signing of a partnership between Macfrut and Sival, the trade fair for plant production and services based in Angers (France), was announced this morning at a press conference held during the 2019 edition of the French trade fair. January 18, 2019
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Mabel

Renzo Piraccini - President of Macfrut; Christian Befve, Organizator of International Asparagus Days; Bruno Dupont, President of Sival

Fruit Logistica presents healthy variety on the Convenience and Organic RoutesConsumer demand for convenience and organic foods has steadily risen over the past years. At this year's FRUIT LOGISTICA, countless exhibitors from both segments will be presenting their products along the Convenience and Organic Routes. January 18, 2019
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South Tyrol Reveals the Secrets to its High-Quality Apples South Tyrol’s unique geography and model of cooperative farming has led it to become a leader in European apple production, both in terms of quality as well as varieties offered. January 01, 2019
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Andrew D

Hannes Tauber (left), Marketing Manager at VOG, and Benjamin Laimer (right), Marketing Coordinator at Val Venosta (VI.P) at Interpoma 2018

Kissabel®, Good Northern Hemisphere CropWith excellent quality in the leading countries and exciting prospects from first marketing tests, the 2018/2019 harvest of Kissabel® apples in France, Switzerland, Germany, the UK, Spain, Italy and US concluded between October and November. December 28, 2018
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