[Press Release] Copefrut Marks 70th Anniversary With Sustainable Packaging Innovations

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Santiago, Chile, Jan. 3, 2026 — Copefrut, one of Chile’s leading cherry exporters, today announced the launch of its limited-edition 70th anniversary container program, introducing a series of sustainability, logistics and digital innovations that celebrate the company’s 70-year heritage while reinforcing its leadership in premium cherries.

The anniversary program showcases BoBan cherries, which reflect the consistently high quality delivered by all Copefrut growers, underscoring the company’s long-standing commitment to orchard management, post-harvest excellence and quality consistency across its entire grower base.

The commemorative packaging was developed in collaboration with Chilean pulp and paper giant CMPC and features 100% recyclable and compostable paper-based materials with the Forest Stewardship Council’s Chain of Custody certification, ensuring responsible sourcing and full traceability throughout the supply chain. This advancement in sustainable packaging complements our unwavering dedication to quality, ensuring that the same exceptional fruit is now presented with a strengthened commitment to the future.

In terms of fruit preservation, the program incorporates modified atmosphere packaging solutions supplied by San Jorge Packaging, including the Crystal Zero zero-carbon solution exclusive for Copefrut. Produced using renewably sourced materials and energy-efficient equipment powered entirely by non-conventional renewable energy, the solution supports both premium fruit performance and meaningful carbon reduction.

Andres Nawrath, sales manager at Copefrut, commented:

For 70 years, Copefrut has remained firmly committed to delivering premium-quality cherries to our customers worldwide. This anniversary program reflects our uncompromising quality standards and our long-term dedication to supporting customers with reliable, sustainable and value-driven solutions.

Alongside packaging and preservation innovations, Copefrut has also launched the Copefrut WeChat mini program, a dedicated digital platform designed to support trade partners in China. The platform centralizes brand storytelling, origin traceability, product information, marketing assets and sales support tools, enabling distributors and channel partners to execute brand marketing and sales activities more efficiently and consistently.

Additional initiatives include box-level QR code traceability, offering end-to-end transparency from orchard to market, as well as a newly designed two-in-one box format that improves container utilization and logistics efficiency, delivering tangible operational benefits to trade partners.

The 70th anniversary containers are scheduled to arrive in China in the first week of January 2026, with a container opening ceremony planned at the Shanghai Huizhan Fruit Wholesale Market to mark the official launch of Copefrut’s 70th anniversary marketing activities.

About Copefrut

Founded in 1955, Copefrut is one of Chile’s leading fresh fruit exporters, with operations spanning from production and packing to global marketing. The company exports to more than 50 markets worldwide and operates under a management model centered on innovation, operational excellence, environmental responsibility and the development of local communities.

Images: Copefrut