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[Press Release] Asia Fruit Logistica Is All Set for a Strong Return in 2022

September 27, 2021

This content has been published as provided by its author. It has only been modified from its original version to follow Produce Report editorial guidelines and for necessary website formatting.

Sept. 27, 2021 – Global Produce Events, the organizers of ASIA FRUIT LOGISTICA, has announced the appointment of David Axiotis as the new executive director of Asia’s leading trade show for the fresh produce business. Axiotis comes with more than a decade of experience in the trade show industry and will henceforth be leading all ASIA FRUIT LOGISTICA activities.

Based in Shanghai, Axiotis comes with a dedicated China team to reinforce the existing team that is based in Bangkok and thus significantly strengthen ASIA FRUIT LOGISTICA’s footprint in China. The whole setup is complemented by Global Produce Events’ global network of regional sales representatives that are covering over 120 countries and regions worldwide.

David Axiotis, executive director of ASIA FRUIT LOGISTICA.

At the occasion of this year’s ASIAFRUIT CONGRESS online, Axiotis commented in an exclusive interview with Fruitnet’s managing director, Chris White, “I am sincerely thrilled and honored to become a part of the FRUIT LOGISTICA family. With this new setup, led out of mainland China, ASIA FRUIT LOGISTICA is getting even closer to its partners in the region, and we are already setting the foundations not only for a strong return in 2022 but also beyond that for continuing the tremendous success story of ASIA FRUIT LOGISTICA in the years to come.”

Axiotis further added on the plans for the 2022 event: “It’s now less than one year away, and there’s a huge amount of planning and preparation that goes into a trade show. It is a big task to bring together 800 exhibitors and 12,000 visitors from all over the world as we had them on our last show. Which is why it is especially important that we now hit the ground running with this new setup and all preparations for AFL to return in 2022 are already well underway.”

Save the dates now: the next edition of ASIA FRUIT LOGISTICA returns to the AsiaWorld Expo in Hong Kong on Sept. 7–9, 2022, with the ASIAFRUIT CONGRESS taking place on Sept. 6, 2022.

The exhibitor and visitor online registration for ASIA FRUIT LOGISTICA 2022 will be live soon. For more information, please contact the organizing team by email at or telephone at +66 2 941 4600, or visit

Images: Messe Berlin GmbH


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