You are here

Back to top

Joy Wing Mau and China's Aerospace Industry Announce Strategic Partnership

December 07, 2022

This content is sponsored by Joy Wing Mau, a leading Chinese supplier of fresh fruit.

On Nov. 29, China’s Shenzhou 15 manned spacecraft successfully blasted off, with the three astronauts onboard beginning a six-month tour in space. Looking back at the development of China’s aerospace engineering in the past 66 years, the spirit of the industry has supported the dream shared by millions of Chinese to fly into and explore the unknown universe. This spirit of excellence and exploration has also inspired leading companies from a range of industries to embark on their own journeys of constant improvement.

China’s leading fruit produce company, Joy Wing Mau, recently signed a strategic partnership agreement with China’s aerospace industry in which Joy Wing Mau will become the first official partner from the fruit industry. To Joy Wing Mau, this marks a new stage of development symbolizing “aerospace quality” for its products and services.

China Space Foundation chairman Wu Zhijian, China Space Foundation vice chairman Qi Guosheng, Joy Wing Mau marketing director Zhao Fanghua and Joy Wing Mau Northern China Regional Director of Modern Sales Channels Qin Jinsong were among the distinguished guests who attended the signing ceremony.

The first fruit company to join hands with China’s aerospace industry

The history of China’s aerospace industry is marked by generation after generation of engineers who have made continuous progress through hard work and dedication. Their stories have nurtured the spirits of Chinese people and have served as inspiration to all manner of industry leaders.

In 1998, Joy Wing Mau was founded in Shenzhen—the frontier of China’s reform and opening up. Over the past 24 years, the company has made a significant contribution to the innovation and development of China’s fruit industry. Today’s Joy Wing Mau has been officially recognized as a leader in agriculture industrialization, with an annual revenue of over 10 billion Chinese yuan ($1.43 billion). The company’s vision is highly compatible with the spirit of China’s aerospace industry, thus laying a solid foundation for this win-win cooperation.

Joy Wing Mau and jointly launch co-branded Joyvio cherries dedicated specifically to China’s aerospace industry

At the signing ceremony, Joy Wing Mau also joined hands with China’s leading e-commerce portal, Wang Wenbo, general manager of the purchasing and sales department at JD Fresh, represented his company to jointly launch with Joy Wing Mau a co-branded gift box of Joyvio cherries dedicated specifically to China’s aerospace industry. This premium product—which takes its cues from the aerospace industry’s stringent quality requirements—will serve as a great gift or holiday treat for relatives and friends during the Chinese Spring Festival holiday.

“As China’s aerospace industry makes progress day by day, we will also keep practicing our mission of Better Fruit, Better Life,” said Zhao Fanghua, marketing director of Joy Wing Mau. “We will learn from the aerospace industry in order to propel the fruit industry to achieve a higher level of specialization and commercialization,” she added.

Joy Wing Mau is committed to bringing enjoyable fruit to consumers and promoting the sustainable development of China’s fruit industry. The company currently serves 7,000+ supermarket outlets, 20,000+ fruit specialty stores and all of the mainstream e-commerce platforms in China. It distributes over 2,000 metric tons of fruit to satisfy more than ten million consumers each day.

Images: Joy Wing Mau

This article was translated from Chinese. Read the original article.


Add new comment

1 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.