Frutas de Chile’s Member Cherry Companies To Strengthen Promotions in China’s Key Regional Markets

Chile’s annual cherry exports have exceeded 600,000 metric tons, with 83% originating from member companies of the Chilean Cherry Committee of Frutas de Chile. As the 2025/26 cherry season is about to begin, Frutas de Chile will host two seminars during the China International Fruit Expo (Booth E7-C3) and Asia Fruit Logistica (Hall 3, #3G21). The seminars will focus on sharing the mid-season promotional plan tailored to the rising consumer demand in China’s rapidly growing regional cities.

Recently, the Chilean Cherry Committee updated its member list. The 103 member companies range from industry leaders to small- and medium-sized orchards. At present, only members are authorized to use the Frutas de Chile logo on their packaging and promotional materials. By looking for this logo on cherry packaging and sourcing cherries supplied by committee members, the entire value chain, from importers to end consumers, can benefit from an added assurance of quality.

The global success of Chilean cherries is built on a rigorous membership system that upholds the industry’s reputation and consumer trust through uncompromising quality. The Chilean Cherry Committee places strong emphasis on quality management across its members, overseeing every stage, from cultivation techniques and harvesting practices to automated grading, packaging, cold-chain storage and ultimately cross-border transportation. Every step is vital to ensuring consistent excellence.

In addition to safeguarding the quality of cherries, member companies continue to invest in export market promotion and trade facilitation, with a strong focus on China and its key regional cities. Representing its members, Frutas de Chile has carried out extensive market analysis, revealing a growing demand for premium cherries in regional cities and an increasing trend of cherries being enjoyed as an everyday snack. As the 2025/26 cherry season approaches, Frutas de Chile warmly invites importers and distributors to visit its trade show booths and engage with on-site exporters and the association team to explore opportunities for collaboration.

Event Details

Event: China International Fruit Expo
Date: Aug. 27–29, 2025
Location: Shanghai New International Expo Center (SNIEC)
Booth: E7-C3

Event: Asia Fruit Logistica
Date: Sept. 3–5, 2025
Location: AsiaWorld-Expo, Hong Kong
Booth: Hall 3, #3G21

Chilean Cherry Committee Member List and Contact Details

Images: Frutas de Chile