China Joins Fruit Attraction 2026, One of the World’s Leading Fresh Produce Trade Events

Fruit Attraction 2026, organized by IFEMA Madrid and FEPEX, will once again position Madrid as one of the world’s leading hubs for the fresh produce business. The international fruit and vegetable trade show will hold its 18th edition from Oct. 6 to 8, further consolidating its role as a premier international platform for business development, innovation and market expansion across the entire fruit and vegetable value chain.

The upcoming edition will bring together more than 2,500 exhibiting companies from around the world, occupy 162,000 square meters of exhibition space and welcome 121,000 trade professionals from over 150 countries. These figures reflect the event’s sustained growth and its increasing influence across international fresh produce markets.

Fruit Attraction has become a key meeting point for growers, exporters, importers, distributors, retailers, logistics companies, technology providers and specialized operators, creating valuable opportunities for new business partnerships and facilitating access to strategic markets for the global produce industry.

As one of the world’s leading producers and exporters of fruits and vegetables, Spain will once again play a central role at the event. Alongside Spain, companies and professionals from more than 150 countries will transform Madrid into the international capital of the fresh produce business for three days. The incorporation of new exhibiting countries, including Armenia, Australia, Guatemala, Indonesia, Ireland, the British Virgin Islands, Japan, Latvia, Malaysia, the Czech Republic, Sweden, Tanzania, Tunisia and Turkmenistan, further reinforces the global character of an event that has established itself as one of the world’s leading platforms for generating business and opening new market opportunities.

China will once again be represented at Fruit Attraction, providing Chinese companies with a unique platform to develop commercial partnerships, identify new export opportunities and strengthen their international presence within the global fresh produce sector.

Internationalization will remain one of the key pillars of Fruit Attraction 2026. The International Buyers Program, developed in collaboration with Spain’s Ministry of Agriculture, Fisheries and Food, ICEX Spain Trade and Investment, and FEPEX, will facilitate the attendance of 700 major buyers, importers, distributors and purchasing decision makers from more than 50 countries, generating thousands of high-value business meetings throughout the event.

In addition, China and the United Arab Emirates will participate as Guest Importing Countries, creating new opportunities to strengthen trade links with two strategic markets that are playing an increasingly important role in the international growth of the fruit and vegetable sector.

Alongside its strong commercial dimension, Fruit Attraction will once again place innovation, sustainability and knowledge sharing at the heart of its program. The Innovation Hub Awards, specialized congresses and industry forums will bring together international experts and companies to discuss the trends, challenges and opportunities shaping the future of the global fresh produce industry.

Images: IFEMA Madrid