Chilean Stone Fruit Ignite Shanghai Cherry Blossom Festival Women’s 10K Elite Race, Inspiring a New Healthy Lifestyle Trend

Shanghai, March 8, 2026 — On the occasion of International Women’s Day, Frutas de Chile, together with leading Chinese e-commerce platforms Douyin and Ding Dong and retailers Walmart, Freshippo, Pagoda and Greenery Fruit, showcased the promotion of Chilean stone fruit during the 2026 Shanghai Cherry Blossom Festival Women’s 10K Elite Race. The event integrated the natural health attributes of Chilean stone fruit with an active lifestyle under the theme of “Let’s Chilean Stone Fruit Every Day — Stay Healthy Together.”

Held on March 8 at Gucun Park in Shanghai, the women-only race attracts over 4,000 runners. The racecourse winds through the park’s iconic cherry blossom scenery, blending the beauty of athleticism with spring landscapes. It brings together women passionate about running and healthy lifestyles, grandly demonstrating the positive, confident and resilient spirit of modern women. At the race, on-site retailer brand booths and interactive experiences provided consumers with a chance to experience Chilean stone fruit firsthand.

Dr. Charif Christian Carvajal, marketing director for Asia and Europe at Frutas de Chile, said, “Chilean stone fruit benefit from the country’s unique Mediterranean growing climate, rigorous end-to-end quality control and full cold-chain logistics. Known for their fresh texture and rich nutritional value, sugar plums, nectarines and plums provide high-quality seasonal fruit choices for the Chinese market. We are pleased to sponsor the 2026 Shanghai Cherry Blossom Festival Women’s 10K Elite Race alongside our valuable partners. This enables us to integrate Chilean stone fruit into consumers’ everyday healthy routines by linking them to sports, nature and women’s empowerment.”

“Chilean nectarines, plums and sugar plums are natural nutritional powerhouses,” added Qu Chunbo, associate professor at the College of Public Health, Shanghai University of Medicine and Health Sciences, and a certified senior public nutritionist. “They contain a variety of nutrients such as potassium, anthocyanins, phenolic compounds, and vitamins A, C and K, as well as sorbitol and dietary fiber. In addition, their low-GI nature makes them suitable for consumers to enjoy, including those managing blood sugar levels. They are premium seasonal fruits that perfectly combine great taste with health benefits.”

International Women’s Day is a significant occasion to celebrate “Her Power” and women’s achievements, as well as a special moment to advocate for women’s health and quality of life. Chilean stone fruit, as a carrier of natural nutrition, support women in embracing healthier living while driving the ongoing upgrade of proactive healthy lifestyle for all, delivering the natural goodness and fresh vitality of the Southern Hemisphere to safeguard everyday health and wellbeing.

Since the start of the new harvest season, exports of Chilean stone fruit to China have remained robust. As of week 2 of 2026, China has become the primary export market for fresh Chilean stone fruit, accounting for nearly half of the total export volume registered. Owing to strong online and offline demand during Chinese New Year, the sales performance has exceeded expectations. This strong performance reflects both market recognition of product quality and growing consumer demand for natural and nutritious fresh fruit for various consumption scenarios.

Images: Frutas de Chile