Camposol Launches 2026/27 Season and Unveils New Chinese Brand Kai Pei Guo

On July 21, Camposol, one of Peru’s largest blueberry exporters, held an inaugural ceremony for the first shipment of the 2026/27 season at Shouheng International Agricultural Market in Gaobeidian, officially unveiling its new Chinese brand name — “Kǎi Pèi Guǒ” (“凯沛果”).

Data show that Camposol is not only the largest exporter of Peruvian blueberries to Asia but also the number-one exporter to China. In the 2025/26 season, Camposol exported 9,020 metric tons of blueberries to Asian markets, accounting for 16.5% of Peru’s total blueberry exports to the region — all from a single company. Of this total, about 84% were supplied directly to the Chinese market, reaching 7,564 metric tons.

“China has become one of the most strategic markets for Camposol, and 凯沛果 represents our long-term commitment to bring this market the very best of what we do,” said Ricardo Naranjo, CEO of Camposol. “As we begin the 2026/27 season, we remain focused on delivering consistent quality to Chinese consumers, while continuing to invest — through programs like Origen — in the next generation of blueberries.”

To align with the taste preferences of Chinese consumers, Camposol’s operations team maintains strict control over cultivation and post-harvest handling, ensuring that every batch of blueberries retains excellent firmness and shelf life upon arrival at retailers. Many domestic retailers have reported that Camposol blueberries offer a long shelf life, stable quality, and an excellent balance of sweetness and acidity, making them highly popular in the market.

Camposol has long been optimistic about the blueberry market in China and across Asia. As early as 2018, the company established a subsidiary in China and has since built a broad market network across multiple sales channels. Over time, the China subsidiary has expanded its scope from initially focusing solely on the Chinese mainland to now covering the entire Asian market.

To better serve the Chinese market, Camposol has upgraded and localized its brand, launching the Chinese name “Kǎi Pèi Guǒ” (“凯沛果”). The first character, “凯”, evokes victory and vitality — an echo of the “Cam” of Camposol. The second character, “沛”, means abundance and energy and carries within it the radical for water. The third character, “果”, means fruit. This brand name not only retains the essence of the company’s original name but also conveys a healthy and passionate message in Chinese.

“凯沛果 is the identity we developed specifically for the Chinese market,” said Luis Miguel Baanante, Camposol’s manager for China. “It was a rigorous process: more than 300 name proposals, linguistic validation with native speakers across six dialects, legal verification. We did not improvise. We invested. Because China deserves that.”

Despite the vast distance across the Pacific Ocean, the Port of Chancay has greatly enhanced the export efficiency of Peruvian blueberries, and Camposol was among the first Peruvian companies to export blueberries to China through the new port. In November 2025, COSCO Shipping Lines Peru and Camposol signed a letter of intent for cooperation, ensuring logistics efficiency and quality assurance for blueberry shipments to China.

In December 2025, Camposol announced that $400 million in financing had been secured, part of which will support its blueberry variety improvement program. In February of this year, the company officially launched its new breeding program, Origen. Origen is a varietal innovation program designed to address the main challenges facing the sector — productivity, consistent quality and adaptability to the world’s most demanding markets — by starting from genetics to build a stable and consistent supply model from a single origin.

In the coming years, Camposol will continue to bring more premium blueberry products and new varieties to the market. With its new Chinese brand “Kǎi Pèi Guǒ” (“凯沛果”), the company looks forward to providing Chinese consumers with more fresh, delicious and consistently high-quality blueberries.

Images: Camposol