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Inside the $5.9 Million Cherries From Chile Promo Campaign in ChinaThis year’s Cherries from Chile promotional campaign will revolve around the taglines of “Enjoy the Red Moment” and “Treat Everyday to a Red Moment.” December 13, 2021
Dan Siekman

The creative materials for the 2021/22 Chilean cherry season emphasize safety, enjoyment with family and personal indulgence.

ASOEX Remains Bullish on China as Cherry Season Picks Up SteamThe Chilean Fruit Exporters Association expects to continue significant annual investments to develop the China market and solidify Chile’s position as a top fruit supplier to China. December 09, 2021
Produce Report
Zespri Wraps Up New Zealand Kiwifruit Season With Final ShipmentZespri has shipped out this season’s final batch of New Zealand kiwifruit, with SunGold exports surpassing 100 million trays for the first time. December 05, 2021
Emily F
Ginger Prices in China Plummet by up to 90%China’s domestic ginger prices fell steeply in early November, reaching an average of 2.4 yuan per jin. November 30, 2021
Emily F
[Press Release] Fruit Logistica Moves to April 2022Fruit Logistica has been postponed to April 5–7 in light of the coronavirus situation in Europe. November 29, 2021
Produce Report
From Rapid Expansion to 80% Layoffs: Nice Tuan’s Year of ExtremesCommunity group-buying platform Nice Tuan has made massive staff cuts after rapid expansion earlier this year. November 25, 2021
Emily F
Hope for Banana Trade as China Border Ports Reopen in Myanmar and LaosOverland ports on the China–Myanmar and China–Laos borders are due to reopen, promising a much-needed boost for the banana trade. November 22, 2021
Emily F
An Interview With Zespri: A Record-Breaking 2021 in ChinaIn a recent interview with Produce Report, Zespri’s Jiang Shijie discussed topics ranging from the new RubyRed cultivar to future priorities for the China market. November 18, 2021
Jing Zang
[Press Release] SHAFFE Attends Shanghai International Fruit ExpoThe Southern Hemisphere Association of Fresh Fruit Exporters this week attended the Shanghai International Fruit Expo to consolidate ties of friendship and promote Southern Hemisphere fruit exports. November 17, 2021
Produce Report
Southern African Grapefruit Exports See Growth in 2021Southern Africa’s grapefruit exports have witnessed a strong recovery this season after dry conditions last year, with exports to China up 52%. November 17, 2021
Philip K

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