Fruit Attraction 2026 Reinforces Global Leadership

Fruit Attraction 2026 is set to reinforce its position as the world’s leading trade event for the fruit and vegetable industry. Organized by IFEMA Madrid and FEPEX, the fair is expected to bring together more than 2,500 companies, showcase 162,000 square meters of fruit and vegetable offerings, and attract over 121,000 professionals from 150 countries when it takes place in Madrid on Oct. 6–8.

The event will occupy 10 halls and maintain the same layout and sector-based organization as in the previous edition. The odd-numbered halls — 3, 5, 7 and 9 — will host Spanish exhibitors, as well as the Innova&Tech area. The even-numbered halls — 4, 6, 8, 10, 12 and 14 — will bring together exhibitors from Europe, the Americas, Africa and Asia, alongside the Fresh Food Logistics area. The Auxiliary Industry sector will also have a presence across most halls.

Potatoes will be this year’s featured product, reflecting their status as a strategic sector for food security and healthy eating.

The trade fair is once again promoting the Organic Tour, a specially signposted route within Fruit Attraction that will give greater visibility to companies promoting organically certified products.

In addition, Fruit Attraction will be offering a platform for international promotion and expansion with the “International Buyers Program,” which, in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, will invite 700 major buyers, retail purchasing managers, importers and wholesalers from more than 50 countries to the event. The “Guest Importing Countries” program, which this year is to feature China and the United Arab Emirates, also stands out in this context.

For the third year running, Fruit Attraction will present the Best Stand Awards that recognize the stands that stick out for their creativity, design and commitment.

Once again, Fruit Attraction is launching the Innovation Hubs Awards, which will reward the best project, product or service for the industry, always assessing the criteria of innovation, sustainability, applied technology and knowledge.

Fruit Attraction will once again be a focal point for knowledge across its various forums, offering a comprehensive program of technical seminars covering a broad mix of topics and featuring high-caliber speakers and participants. The program will include the Avocado Congress and the Biofruit Congress, among others.

The fair, organized by IFEMA Madrid and FEPEX, will be held at the trade fair center from Tuesday Oct. 6 to Thursday Oct. 8, from 9:30 a.m. to 7 p.m. and until 5 p.m. on the last day.

Images: IFEMA Madrid