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Through their close and unique relationship, Robinson Fresh® and Green Giant™ Fresh have worked together to ensure success for Green Giant™ Fresh avocados in China. Key to this success has been consistent supply, consumer education, market diversification, and continued branding campaigns.

Forming supply chains is a major challenge for all supply chain businesses. After obtaining a larger market share, more time, ingenuity and originality are necessary to maintain supply chains. Through 15 years of exploration, the fresh fruit retail chain enterprise, Pagoda, has made notable achievements in the domestic supply chain field that have created an original industry pattern. Moreover, thanks to its overseas supply chains, Pagoda has gained unique advantages in the industry.

Given ideal growing and climatic conditions, Chile expects its production and export of cherries to continue to rise dramatically over the next five years, with China to remain its most important destination and to even possibly increase its market share.

Produce Report Lecture 43: Natalie Erlendson from Sun World International discusses “State of U.S. Grapes and the Business Case for Branding”