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[Press Release] SHAFFE Attends Shanghai International Fruit Expo

November 17, 2021

This content has been modified from its original version. It has been edited for content and style, as well as to follow Produce Report editorial guidelines and for necessary website formatting.

Representatives from the Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) this week attended the Shanghai International Fruit Expo to consolidate ties of friendship and promote Southern Hemisphere fruit exports.

“We are very excited to be finally at Shanghai International Fruit Expo. China is our most important market, so being present at this event allows us to strengthen friendships, networking and positioning of Southern Hemisphere fruit exporters, especially in these difficult times,” said Nelli Hajdu, secretary general of SHAFFE.

“SHAFFE participates in the opening ceremony, where we explain the work of our association, as well as an analysis of exports from the Southern Hemisphere to this market,” added Hajdu.

The Shanghai International Fruit Expo was held from Nov. 15 to 17, after being postponed due to the COVID-19 pandemic and restrictions by Chinese authorities.

SHAFFE country representatives from Argentina, Brazil, Chile, New Zealand and Peru participated in the event.

“For SHAFFE, this participation is key to our strategy of establishing a presence and seeking alliances to boost exports from the Southern Hemisphere. SHAFFE recently signed an MOU with the China Chamber of Commerce for Food and Native Products (CFNA), which will be reinforced with our presence at this event,” said Charif Christian Carvajal, president of SHAFFE.

According to SHAFFE data, fruit exports from the Southern Hemisphere to China amounted to 1.01 million tons in 2020 with a total value of $3.4 billion.

Images: SHAFFE

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