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PMA Fresh Connections: Connecting You with China

March 09, 2016

With a huge and lucrative consumer market, China is your key to succeeding in the dynamic global fresh produce marketplace.

The PMA Fresh Connections: China conference is your gateway to this market. The annual industry-leading event will be held in Shanghai at the Westin Bund Center hotel on the 17th of March. This is the fourth FC China conference held in Shanghai, following successful events over the past three years.  

During the day, speeches and panel discussions will be categorized into six themed sessions: State of the Global Fresh Produce Industry; Overview of the China Market; Food Safety Made Simple Through Supply Chain Efficiencies; Think Like a Global CEO; Leading Trends in Production and Varietal Innovation; and Global Sourcing: Diversifying Your Imports.

As an attendee you will enjoy opportunities such as: learning about the most in-demand products and discovering new sources for those products; gaining strategic advice from industry leaders on growing your business; and exploring new technologies that can improve your product development and food-safety initiatives.

Session: State of the Global Fresh Produce Industry 

This session will feature two of the leading authorities in the global fresh produce industry: Cathy Burns, President, Produce Marketing Association (U.S.) and Bryan Silbermann, CEO, Produce Marketing Association (U.S.)

They will take a look at the global market trends that are driving consumer, retail, importing and exporting decisions. They will then connect these global trends to Chinese consumers and the fresh produce chain serving them.

Session: The Chinese Market: What You Need to Know to be Successful

Mabel Zhuang, China Market Development Representative, Produce Marketing Association (China) will give an overview speech on China's fresh produce market with a special focus on imported fruits, and share with you valuable insights into the trends shaping the future of the industry and the structural changes driving the fresh produce trade in China.

Session: Think Like a Global CEO

This brainstorming session will be moderated by Bryan Silbermann, CEO, Produce Marketing Association. The panelists will be: Liu Mau Wah, Co-Chairman, Joyvio-Golden Wing Mau (China), Steve Barnard, CEO, Mission Produce (U.S.), Shawn Harris, CEO, Nature's Pride (Netherlands), Michael Simonetta, CEO, Perfection Fresh Australia (Australia) and Tim York, CEO, Markon (U.S.) They will share with you their experiences staying competitive in the global market, and some of their proven methods for winning therein.

This session will explore the qualities of successful global leaders and uncover what characteristics enable them to adapt rapidly to an ever-changing environment.  

Key speakers and panelists in other sessions will include Jose Antonio Gomez, COO, Camposol (Peru), Robert Kershaw, President, Domex Superfresh Growers (U.S.), and David Marguleas, Executive VP, Sun World International, LLC. (U.S.), among others.

PMA Fresh Connections: China aims to provide parties such as Chinese and overseas importers, exporters, growers, e-commerce owners, and business consulting firms a chance to engage with Chinese government officials, trade experts and potential partners who can advance their business goals.

This is a chance you cannot afford to miss. Register now!

About PMA

The Produce Marketing Association is a leading trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption.

Register for PMA FC China

Contact: Ms. Lin

Tel:+86 21 65216751*102


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