Chilean Stone Fruit Approach Peak Arrivals for 2026 Season: Marketing Campaign Launches With Everyday Health Theme

The 2026 Chilean stone fruit season is approaching its peak arrival period. To stimulate market demand, the Chilean Stone Fruit Committee under Frutas de Chile recently held an online seminar to officially launch the 2026 season’s promotional campaign. The seminar detailed the new season’s arrival forecasts and key marketing activities.

As of week 2 of 2026, China is the primary export market for fresh Chilean stone fruit, accounting for nearly half of the total export volume registered. Chile has exported 13,000 metric tons of fresh nectarines, with 42% shipped to China. Meanwhile, fresh plum exports have reached 16,000 metric tons, with a significant 64% destined for the Chinese market.

The 2026 promotional theme is “Let’s Chilean stone fruit every day, keep healthy together.” The concept of “healthy” symbolizes vitality and well-being, aligning with contemporary consumers’ pursuit of a healthy, quality lifestyle.

Frutas de Chile will implement an integrated online and offline marketing strategy to enhance consumer awareness of Chilean plums, peaches and nectarines and effectively drive purchase conversion.

Starting from the third week of January, the Chilean stone fruit sector is collaborating with major e-commerce platforms for livestream sales while placing advertisements on online channels such as Walmart and Dingdong Maicai. These livestreams and promotions will continue until mid-to-late March, covering the main arrival peak for Chilean stone fruit, continuously deepening consumer awareness and boosting sales.

In recent years, Chilean stone fruit have become a favorite in the healthy, light-food lifestyle, particularly popular among middle-aged and young female consumers. Around the Spring Festival period, promotions will target health-conscious female consumers through omni-channel marketing: collaborating with sports, health and food key opinion leaders for content seeding on social platforms such as Douyin and RedNote; placing advertisements in popular fitness apps to reinforce the healthy and nutritious image of Chilean stone fruit; and coordinating themed displays and promotional activities in offline hypermarkets and fruit chain stores.

A key offline event for the season will see Chilean stone fruit appear as a sponsor at the Shanghai Cherry Blossom Festival Women’s 10K Elite Race on March 8, International Women’s Day. On-site brand booths and interactive experiences will enhance consumer recognition of Chilean stone fruit. The event will also provide diverse fresh fruit supplies for runners, further embedding the healthy concept of Chilean stone fruit. The race will also be open for collaboration recruitment among retail partners to jointly expand brand influence.

Images: Frutas de Chile