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Season’s First Container of Imported ‘Berry Tasty’ Blueberries Arrives in China

August 21, 2022

On the morning of Aug. 18 at Shanghai’s Huizhan Fruit and Vegetable Market, Hass Peru S.A. and Shanghai Pengsheng Industrial Co. Ltd. celebrated the arrival to China and release to the market of the season’s first shipment of Berry Tasty brand blueberries from Peru. This was also the first container of blueberries shipped to China this season by Hass Peru, which ranks among the top five Peruvian exporters of fresh blueberries to China.

According to Hass Peru, since its establishment in 2015, the company has made China its priority overseas market, constantly updating the blueberry varieties it supplies and winning market share with a strategy of competing on quality.

Hass Peru’s Business General Manager Roy Lozano.

Following greetings via video link from a Hass Peru representative, Bian Zhennan, Pengsheng’s international purchasing director, addressed the assembled guests at the arrival ceremony. “Pengsheng and Hass Peru first started working together in 2016,” said Bian. “We ended up developing a solid working relationship and, in 2019, we decided to deepen our cooperation. This resulted in the co-development of our joint brand, Berry Tasty.”

Pengsheng’s International Purchasing Director Bian Zhennan.

The blueberries grown by Hass Peru are mainly of the Biloxi and Bianca varieties. Biloxi blueberries are one of the main varieties cultivated in Peru. Bianca blueberries meanwhile are large, low in acidity, sweet in taste, excellent in texture and firmness, and have a long shelf life. Having gained a deep understanding of Chinese consumer preferences over the years, Hass Peru is planning to launch more varieties of blueberries specifically for the Chinese market in the future.

At the end of the arrival ceremony, a raffle drawing and ribbon-cutting ceremony for the opening of the container were held. Dozens of distributors and buyers placed orders on the spot, and the first container’s 7,800 boxes of blueberries quickly sold out, signaling a strong start to the season for Berry Tasty.

Hass Peru’s supply of imported Berry Tasty blueberries will last from August to December. Pengsheng also produces Berry Tasty blueberries domestically at its self-operated growing bases in Yunnan, Jilin, Liaoning, Shandong, Anhui, Zhejiang and other provinces. By combining the imported fresh Peruvian berries and domestically grown berries, the partner companies have achieved a year-round supply of Berry Tasty blueberries.

Images: Shanghai Pengsheng Industrial Co. Ltd.

This article was translated from Chinese. Read the original article.


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