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Hema Becomes China’s Largest Retailer of Ready-To-Eat Avocados

December 22, 2021

Hema Fresh, the “new retail” supermarket owned by Chinese e-commerce giant Alibaba Group, recently released a report in which the sales performance of avocados in its chain stores attracted special attention.

The report indicates that sales of avocados in Hema outlets throughout China increased by 15 times during the four years between 2017 and 2020. In 2018, the Alibaba-backed retail giant began selling ready-to-eat avocados and launched a handful of promotional activities to raise awareness of this fruit among Chinese consumers. Over recent years, Hema’s sales of ready-to-eat avocados have maintained an annual growth rate close to 100%. In 2020, ready-to-eat avocados sold by Hema accounted for over 30% of China’s total ready-to-eat avocado sales, thus making Hema the largest retailer of this product in the country.

According to Hema, the top five cities with the fastest growth in terms of avocado sales are Kunming, Changsha, Guizhou, Chongqing and Qingdao. It is also worth noting that different regions in China have entirely distinct ways of consuming avocados. For example, consumers in Shanghai tend to put avocados into yogurts or dip them into vinaigrettes. In Qingdao, a major city in eastern Shandong province, avocados have emerged as a natural and effective cosmetic product. The most fascinating way to eat the fruit is observed in Xi’an, the capital of Shaanxi province, where avocados are placed alongside leaf vegetables, thinly sliced meat and seafood to serve as a most unexpected raw ingredient in traditional Chinese hotpot.

Hema Fresh has developed quickly since opening its first store in Shanghai in January 2016, and the chain now boasts approximately 300 outlets in 27 cities nationwide. This year, Hema successfully expanded its presence into four new capital cities, namely, Zhengzhou, Hefei, Nanchang and Jinan. This month, the retail giant will open 14 new outlets in five cities, including Guangzhou, Nanjing, Wuhan, Changsha and Hangzhou.

Image: Pixabay

This article was translated from Chinese. Read the original article.

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