Soluna Apples Launch in Mainland China [1]
Submitted by Produce Report [2] on
Partnering With Joy Wing Mau and RiverKing Group To Open a New Chapter for Premium Imported Apples
Shanghai, June 12, 2026 — Soluna [3], a premium apple brand, officially entered the Chinese market [4] in June 2026, marking a key milestone in the commercialization of Australian apples in China. The launch is jointly driven by two leading Chinese fruit industry players — Joy Wing Mau Group and RiverKing Group — ushering in a new chapter for Soluna in China.
Following China market access approval [5] in 2025, this first commercial shipment of Soluna apples not only adds an important element to the brand’s global expansion but also further deepens agricultural trade cooperation between Australia and China.
On the evening of June 11, Soluna hosted a brand celebration — “Starry Night of Soluna” — at W Shanghai – The Bund, officially marking the brand’s debut in the Chinese market. Against the backdrop of Shanghai’s iconic skyline, brand guests, channel partners and industry representatives jointly illuminated a giant apple art installation, creating an immersive experience that embodied the brand’s lifestyle aesthetics and symbolized the “Starry Sky Fruit” from Australia embarking on its journey in China.
Meeting New Consumer Demands With a Differentiated Experience
As Chinese consumers continue to upgrade their fruit consumption preferences, distinctive varieties that combine visual appeal, flavor excellence and quality assurance are gaining increasing attention. Soluna apples were born to meet this trend.
Its deep burgundy skin and creamy white flesh create a striking visual contrast, while its crisp, juicy texture and balanced sweet‑tart flavor profile deliver a unique eating experience. At the same time, consistent quality and strong shelf performance provide a solid foundation for its entry into premium retail channels.
The natural endowment of the origin strongly backs the quality of Soluna apples. Grown in premium Australian apple‑growing regions, the fruit benefits from a pristine natural environment, abundant sunshine and significant day/night temperature differences, resulting in concentrated flavor and firm, crisp flesh. Rigorous cultivation and grading systems further ensure product consistency and reliability.
Multi‑Party Collaboration To Drive Brand Launch in China
Elliot Jones, general manager of WA Farm Direct, commented:
China is one of the most important markets for premium apples in the world. The successful entry of Soluna apples into the Chinese market is a significant achievement for Australian growers. We are delighted to partner with Joy Wing Mau and RiverKing Group, leveraging their mature channel networks and market expertise to bring this promising new brand to Chinese consumers.
As key players in China’s fresh produce supply chain, Joy Wing Mau and RiverKing Group will jointly manage Soluna’s channel expansion and brand promotion in China. Through their extensive market networks covering core cities and premium retail channels, they will accelerate the brand’s reach to target consumer groups.
Winning Market Recognition With Quality and Origin Advantages
Jones further noted:
Chinese consumers’ demand for high‑quality, flavor‑driven fruit with clear origin credentials continues to grow. Soluna offers a compelling combination of flavor, quality, and provenance, and we are confident that Soluna will be well received by both channel partners and consumers.
In the initial launch phase, Soluna will roll out a systematic marketing program centered around its Australian origin story, growing philosophy and product experience. Through in‑store displays, consumer engagement activities and channel partnership programs, the brand will steadily build awareness.
During its first commercial season in China, the brand will focus on market cultivation and brand building. With refined channel strategies and long‑term brand investment, Soluna aims to establish a differentiated competitive advantage and lay a solid foundation for growth in China’s premium imported apple market.
A New Chapter in Australia–China Premium Fruit Cooperation
The official launch of Soluna apples not only reflects Australia’s continued commitment to supplying high‑quality agricultural products to China but also demonstrates successful collaboration across the entire value chain — from growers and exporters to importers and retailers.
As Chinese consumers’ appetite for specialty fruit continues to grow, Soluna’s arrival will offer the market a truly differentiated premium apple choice, inject new growth momentum into the imported apple category, and create further opportunities for premium fruit trade cooperation between Australia and China.
About Soluna
Soluna is the masterpiece of legendary breeder John Cripps, developed over more than 30 years. The variety ANABP 01 originated in 1992 from a Western Australian government‑supported breeding program. Cripps is also the breeder of globally successful varieties such as Pink Lady and Sundowner. Today, more than 80 growers in Australia have chosen to cultivate Soluna. Since 2023, Soluna has expanded to international markets, upholding the philosophy of “Stunning with Substance” to deliver a genuine, healthy and premium apple experience to consumers.
About Joy Wing Mau
Founded in 1998, Joy Wing Mau Group is a leading fruit industry enterprise, connecting global core fruit resources and providing omni‑channel professional services. Committed to enabling consumers to enjoy a fruit‑rich life and promoting sustainable development in China’s fruit industry, Joy Wing Mau operates across four major sectors: variety introduction and licensed cultivation, professional supply chain services, omni‑channel distribution, and product development and brand marketing. The company has been recognized as a National Key Leading Enterprise in Agricultural Industrialization, a leading enterprise in China’s fruit and vegetable industry, a China Excellence Management Company, and one of China’s Top 500 Service Enterprises.
About RiverKing Group
RiverKing Group is an international trading company primarily engaged in the fruit trade. Through 22 years of operation and accumulation, the group has built a global fruit supply chain, rich international fruit sourcing resources, mature domestic and international sales channels and expertise, and professional cold chain technology and international logistics systems. With a complete marketing solution from source sourcing to global sales, RiverKing Group operates across the entire fruit trade value chain — from fruit trading and supply chain services to variety development and cultivation, processing, and finally reaching consumers’ tables.
Images: Soluna
