On March 20, Shenzhen Noposion International Investment Co. Ltd. [3] announced that its wholly owned subsidiary and sub-subsidiaries had signed investment cooperation agreements with the governments of three counties in Yunnan province [4]. The company plans to invest 1.45–1.65 billion Chinese yuan ($210–239 million) to develop more than 17,000 mu (1,133 hectares) of blueberry cultivation, along with related supporting facilities.

Aimeizhuang Agricultural Group Co. Ltd. (爱莓庄农业集团有限公司), a wholly owned subsidiary of Noposion, has signed an agreement with the government of Yuanmou County, Chuxiong Prefecture, to develop a 10,000-mu (667-hectare) blueberry industrial park. The total planned investment is approximately 800 million yuan ($116 million) to 1 billion yuan ($145 million).

Yunnan Aimeizhuang Agricultural Co. Ltd. (云南爱莓庄农业有限公司), a wholly owned sub-subsidiary of Noposion, has signed an agreement with the government of Yongren County, Chuxiong Prefecture, to invest approximately 400 million yuan ($58 million) in the planned cultivation of no less than 3,000 mu (200 hectares) of blueberries.

Another wholly owned sub-subsidiary, Yanshan Manyuemei Agricultural Co. Ltd. (砚山曼悦莓农业有限公司), has signed an agreement with the government of Yanshan County, Wenshan Prefecture, to invest around 250 million Chinese yuan ($36 million) in the planned cultivation of no less than 4,000 mu (267 hectares) of blueberries.

The announcement also noted that the parties have reached a preliminary agreement on the cooperation; however, the investment amounts and project scale stated in the agreements are estimates. Details such as the allocation of investment funds, phased payment arrangements and project site selection remain subject to further negotiation. In addition, the projects will be carried out in a transfer-while-developing model, and there is uncertainty regarding the acquisition of land-use rights and the timeline for securing such land.

Noposion, founded in 1999, is a leading Chinese enterprise engaged in the research, development, production and sales of pesticide formulations. In recent years, the company has also made significant investments in the fresh produce sector. It has established nearly 10,000 mu (667 hectares) of pitaya plantations in Sanya, Hainan, as well as close to 10,000 mu (667 hectares) of macadamia plantations in Guiping, Guangxi. In 2021, the company began expanding into blueberry cultivation in Yunnan. However, its other specialty crop ventures have delivered less-than-expected results, while blueberries have emerged as the primary driver of the company’s revenue growth.

In the 2024/25 season, Noposion had 28,000 mu (1,867 hectares) of blueberries in production, generating sales exceeding 2 billion yuan ($289 million) and making the company rank among the leading blueberry producers in China. For the 2025/26 season, its production area has expanded to approximately 36,000 mu (2,400 hectares).

Toward the end of 2025, the company announced plans [5] to raise up to 1.45 billion yuan ($210 million) to support further expansion of its blueberry bases in Yunnan. Once the three newly announced projects are completed and operational, Noposion’s total blueberry planting area is expected to reach approximately 50,000 mu (3,333 hectares).

As of September 2025, Noposion had invested over 4 billion yuan ($579 million) in the blueberry sector. The company has built more than 60 orchards and over 40 cold-chain processing centers, distributed across more than 10 prefectures in Yunnan, including Honghe, Wenshan, Chuxiong, Pu’er, Baoshan, Dehong, Dali and Xishuangbanna. Among these, Chuxiong and Wenshan serve as the core production regions.

Currently, Noposion’s consumer-facing blueberry brands, such as Imberry (爱莓庄) and Midielan (迷迭蓝), are already available through channels including Sam’s Club, JD.com, Olé and 7Fresh, with shopping malls accounting for 20–30% of total sales. In addition, Imberry blueberries have been exported to more than 20 countries worldwide. Meanwhile, the company is developing a blueberry plantation on the Bolaven Plateau in Laos, which is expected to begin production this year.

In the third quarter of 2025, Noposion reported revenue of 4.086 billion yuan ($591 million). Within its business segments, fresh produce increased by 19% year on year, reaching 1.808 billion yuan ($262 million) and accounting for 49.1% of total revenue, significantly higher than the company’s pesticide-related businesses.

Image: Pixabay

This article was translated from Chinese. Read the original article [6].