Agroberries Group [3], a leading global grower, marketer and distributor of fresh berries [4], recently announced [5] its launch of a new regional division, BerryWorld Asia [6]. Based in Shanghai and Hong Kong, the new division aims to expand the brand’s presence in Asian markets.

The launch also marks the China debut of the BerryWorld brand, accompanied by a new label designed to appeal to local consumer preferences. In addition to BerryWorld, the division will distribute two other brands in the region: BerryFresh and Red Crown. The company emphasizes consistent flavor and quality, supplying premium berries to partners and consumers throughout the year. Led by Max Emden, head of Asia, BerryWorld Asia will provide tailored support to local growers, suppliers and retailers.

Jorge Varela, CEO of Agroberries Group, said that the company was very excited to bring BerryWorld to Asia, a region he described as full of opportunity, innovation and a strong appreciation for high-quality fresh produce. He added that the launch represented an important milestone in Agroberries’ global journey and expressed the company’s eagerness to build strong partnerships and deliver its award-winning berry varieties to consumers across the region.

Founded in 1996 and headquartered in Chile, Agroberries acquired [7] BerryWorld Group, Europe’s largest berry marketer, in September 2024. The combined company intends to supply approximately 150,000 metric tons of blueberries, strawberries, raspberries and blackberries annually, sourced both from its own 3,000-hectare agricultural production footprint and from partner growers across 30 countries.

Agroberries’ global supply network brings high-quality berries from Peru, Morocco, Chile, South Africa, Mexico, Zimbabwe and Egypt. With planned investments in berry production across Asia, the launch of BerryWorld Asia marks a major milestone in the company’s long-term strategy to grow its global footprint.

Image: BerryWorld Group

This article was based on a Chinese article. Read the original article [8].