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A CARING BERRY :Camposol Introduces the World to “The Berry That Cares”
“The Berry That Cares” is Camposol’s proposition to communicate its commitment to the environment, its communities, workers, and the consumer.
It responds to consumers who want to know the story behind their food, and who want to engage with companies that support sustainability practices.
This new brand corroborates Camposol’s commitment to excellence in quality, consistency, and service, but also spotlights its efforts in social and environmental responsibility that drive “The Berry That Cares,” its new brand of berries that will be available to worldwide consumers in the main supermarkets of the United States, Canada, Europe, and China, starting October 2017.
In addition to its blueberry’s freshness, quality, and delicious flavor, the brand highlights Camposol’s commitment to the consumer, the planet, the community, and its workers, offering pesticide-free berries, non-genetically modified organisms (no GMO); providing for its workers a just and committed relationship, care for the environment, and development of a community where once only a desert reigned.
Camposol has been conducting social responsibility programs with its workers and their families to improve the quality of their lives. They provide, for example, ongoing training and run the Wawa Wasi daycare center that has serviced more than a thousand youngsters since its creation, all of which are children of field and plant workers.
It is not surprising that in the company’s 20 years of growth, the adjoining communities have grown along with it. Camposol has fostered sustainable entrepreneurship, and projects in health and housing have emerged, such as the construction and operation of the Nuevo Chao medical center.
With regard to the environment, Camposol is committed to the efficient use of water resources and the innovation of eco-efficiency and wastewater management projects. It forests desert areas and does annual fauna and flora census in its areas of operation.
“The Berry That Cares,” a berry concerned with creating a better world.
For more information, please visit us at www.theberrythatcares.com, also available on Facebook and Instagram.
CAMPOSOL is the leading agro industrial company in Peru, the largest Peruvian exporter of Hass avocado to the United States market and the largest independent blueberries producer in Peru. It is involved in the harvest, processing and marketing of high quality agricultural and marine products such as avocados, blueberries, grapes, mangoes, tangerines, shrimps, scallops, among others; which are exported to Europe, the United States of America and Asia.
CAMPOSOL is a vertically integrated company, the third largest employer in Peru, having employed more than 15 thousand workers in high production season during 2016, and is committed to support sustainable development through social responsibility policies and projects aimed to increase the shared-value for all of its stakeholders.
CAMPOSOL was the first Peruvian fresh food company to be member of the United Nations Global Compact and to publish Annual Sustainability Reports aligned to the GRI methodology. It also has achieved the following international certifications: OSHAS, BSCI, Global Gap, IFS, HACCP and BRC among others.
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