In September 2026, Asia Fruit Logistica [3] will grandly open in Hong Kong. As one of the most renowned events in the Asian fruit and vegetable industry, the exhibition will bring together industry professionals and cutting-edge trends from around the world.

New Zealand’s fruit industry will once again make a strong showing, with nearly 20 leading exporters and industry associations showcasing key categories including kiwifruit [4], apples [5], red pears, avocados [6], citrus, berries, cherries [7] and tomatoes — presenting the full spectrum of the diversity and quality of New Zealand-grown fresh produce.

The Golden Growing Belt at 45° South — A World-Class Fruit-Growing Region

New Zealand is world-renowned for its pristine natural environment — fertile soils, abundant sunshine and clean air combine to produce fresh, flavorful and nutrient-rich fruit.

Situated around the 45th parallel south, New Zealand offers ideal conditions for fruit cultivation. Regions such as Hawke’s Bay on the North Island, and Nelson and Central Otago on the South Island, benefit from sufficient winter chill, warm springs, long summer daylight hours and dry growing conditions — providing exceptional natural advantages for fruit and vegetable production.

Rich Variety, Full-Chain Quality Management

New Zealand’s fruit industry strictly adheres to Good Agricultural Practices (GAP) throughout the cultivation process, with full traceability from field to table — making it a trusted premium origin for consumers worldwide.

New Zealand growers produce over 100 varieties of fruit and vegetables each year, exporting kiwifruit, apples, cherries, avocados, onions, pumpkins, garlic, tomatoes, asparagus and more to more than 120 countries and regions worldwide. Diversity is a standout feature of New Zealand fruit — in the Chinese market alone, consumers can find more than 10 different varieties of New Zealand apples and pears.

Focused on the Asia Market, Bridging Seasonal Gaps

Located in the Southern Hemisphere, New Zealand experiences opposite seasons to China, creating a unique supply window for its fruit.

From December to February, New Zealand’s summer brings cherries and other fruits into peak maturity — perfectly timed for the winter holiday tables of Chinese consumers. From February onward, as autumn arrives in the Southern Hemisphere, New Zealand apples, red pears, kiwifruit and other seasonal fruits enter their harvest period — when domestic fresh apple supplies in China are typically lower. This well-timed seasonal advantage effectively fills the supply gap and meets strong consumer demand for premium imported fruit.

Meet in Hong Kong — Explore New Cooperation Opportunities

At this year’s Asia Fruit Logistica, the New Zealand Fruit Pavilion will engage in in-depth exchanges with buyers, retailers and industry partners from around the world, sharing the achievements of New Zealand’s fruit industry and exploring new opportunities for international cooperation.

Date: Sept. 2–4, 2026

Venue: AsiaWorld-Expo, Hong Kong

(Booth numbers are subject to on-site arrangements)

The New Zealand Fruit Pavilion cordially invites Chinese business representatives to visit the exhibition, learn about New Zealand’s diverse fruit offerings, explore potential partnerships and bring more of New Zealand’s fresh produce to Chinese consumers.

Images: NZSTORY